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“If you’re unsure about trying Key Data, my advice is simple—go for it! Even if you’re new to data, it’s incredibly user-friendly, with clear, easy-to-filter insights that are instantly available. Plus, it’s free for SuperControl users! Setup is fast, and the onboarding team handles it all. You get valuable insights into your business without any extra cost.”
How Bolthole Retreats grew with SuperControl
Founded in 2017 and based in Cheltenham, Bolthole Retreats is an independent holiday rental agency in the Cotswolds, managing over 200 unique properties. From day one, they’ve relied on data to shape their approach and enhance their services. Using tools like the Key Data Dashboard , they closely monitor property performance, make timely adjustments, and continually work to improve the experience for both guests and property owners.
What's working for Bolthole Retreats
Clearer Use of Data
Key Data enables the team to intuitively explore booking trends and demand forecasts, helping them make smarter decisions. They can easily filter data by key metrics, dates, and property types.
Targeted Marketing
With insights from Demand IQ, the team can tailor marketing to reach ideal guests, like those looking for dog-friendly or countryside stays. Real-time search data lets them adjust listings to meet guest preferences.
Custom Reports
The Key Data Dashboard makes it easy to create custom reports, fitting smoothly into their system for clear insights they can act on right away.
Smart Pricing Adjustments
Using comp sets, the team compares similar properties ensuring they stay competitive and maximise owner income.
Communication with Owners
Key Data reports allow the team to quickly share property performance insights with owners, making communication easier and speeding up responses to questions.
Seasonal Strategy
Detailed seasonal data helps the team prepare for busy periods, aligning marketing and pricing strategies to maximise bookings during peak times or think differently during quieter seasons.
Better Guest Demand Insights with Demand IQ
Challenge
Bolthole Retreats wanted a deeper understanding of what guests were looking for, from specific amenities to seasonal trends, to better align their marketing efforts with guest interests and increase engagement.
The ‘ah-ha’ moment
By integrating Key Data’s Demand IQ tool into their website, they gained direct insights into search patterns, uncovering trends in dates, preferred amenities, and property types, like a high demand for pet-friendly cottages and properties near pubs.
Result
Armed with this data, Bolthole Retreats can now refine listings to better match guest preferences, adjust marketing strategies, and drive higher conversions by focusing on what matters most to guests right now.
Quick, Data-Driven Responses to Owner Inquiries
Challenge
Responding to owner questions about booking performance and occupancy used to involve tedious manual checks across several platforms, taking up valuable time.
The ‘ah-ha’ moment
With Key Data’s real-time reporting, the team can now pull up detailed property performance metrics instantly, sharing insights within seconds during conversations with owners.
Result
Owner questions are answered on the spot, allowing the team to provide immediate, data-backed responses that build trust and cut down on follow-up inquiries.
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See how SuperControl can help your business grow — just like Bolthole Retreats.