Aiglon Morzine
Self-managed properties by owners with a background in IT, sales and finance, focusing on seasonal tourist accommodation.
Properties managed
Years with SuperControl
How Aiglon Morzine grew with SuperControl
Aiglon Morzine, initially an investment property, faced a turning point when their managing agent withdrew, leaving the owners to handle operations. With no prior experience in property management and a focus on IT, finance and sales, they embraced the challenge, creating their own management company. Their journey led them to explore booking systems, resulting in their partnership with SuperControl. The business thrives in a seasonal market, with the winter ski season and summer mountain biking and walking season as their peaks.
Transitioning to Self-Management
Challenge
After their management company withdrew, Aiglon Morzine faced the daunting task of self-managing their properties without prior experience.
The ‘ah-ha’ moment
They established their own management company and implemented SuperControl to handle their bookings and operational needs efficiently.
Result
Aiglon Morzine successfully transitioned to self-management, maintaining a lean but effective operational structure, and enhancing their ability to manage properties with ease and efficiency.
Maximising Seasonal Occupancy
Challenge
Operating in a highly seasonal market, Aiglon Morzine needed to fully book during the peak winter ski and summer mountain biking seasons.
The ‘ah-ha’ moment
SuperControl’s comprehensive booking system, including its Channel Manager integration, allowed Aiglon Morzine to increase visibility across major platforms and manage peak seasons effectively.
Result
Occupancy rates soared from 45% to 85%, ensuring maximum use of the properties during peak seasons and significantly increasing revenue.
Enhancing Guest Experience and Marketing Effectiveness
Challenge
Aiglon Morzine needed to improve guest experience and marketing efficiency while managing a variety of tasks such as booking extras and special offers.
The ‘ah-ha’ moment
SuperControl’s auto emails and booking extras system enables the crafting of personalised guest experiences and efficient marketing strategies, including targeted offers for repeat bookings.
Result
Improved guest satisfaction and increased repeat bookings. The implementation of automated emails and special offers led to a more streamlined marketing approach, enhancing both guest engagement and operational efficiency.
Driving Direct Bookings through Flexible Pricing and Short Stays
Challenge
Aiglon Morzine needed a flexible pricing strategy to effectively let the gaps between longer bookings, turning them into profitable short stay opportunities.
The ‘ah-ha’ moment
The key was in SuperControl’s Special Offers and Price Planner. This feature enabled Aiglon Morzine to easily adjust pricing based on the length of stay, creating competitive offers for both short and longer bookings.
Result
This adaptive pricing strategy led to a noticeable uptick in direct bookings. By strategically pricing for various stay lengths, Aiglon Morzine maximised earnings and enhanced occupancy rates, effectively turning potential booking gaps into valuable revenue opportunities.
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